The untimely death of 24-year-old TikTok influencer Diana Skys has not only left her family and fans in mourning but has also ignited a wave of harsh online criticism directed at the young woman, even in the wake of her brutal murder.
Diana, whose real name was Diana Nakiyingi, was discovered lifeless in her upscale apartment in Kampala last month. Authorities confirmed that she had been strangled to death during what appears to have been a violent robbery. The assailants made off with several valuables, including her high-end bags, an iPhone 17, laptop, shoes, clothing, and jewelry. Police investigations are ongoing, with no arrests reported as of yet. Diana, a university student just beginning to build her career as a social media influencer, had amassed a following for her vibrant content on lifestyle, fashion, and daily vlogs.
The tragedy took a bizarre turn when videos from her funeral began circulating on social media platforms. Instead of condolences, many commenters shifted focus to the appearance of her family's rural home in a village outside Kampala. Critics lambasted the late influencer for living in what they described as a "luxurious" apartment reportedly costing around 2 million Ugandan Shillings per month, while her father's house appeared modest and "local" by urban standards.
"How can she afford an iPhone 17 and live in such a posh place, but her family home looks like that? She should have built her father a better house first," one viral comment read, echoing sentiments shared across TikTok, Twitter, and Facebook. Others accused her of prioritizing personal extravagance over family obligations, with remarks like "Dare to flash wealth online but forget where you come from?" The backlash has drawn thousands of likes and shares, turning a moment of grief into a public spectacle.
Supporters of Diana, however, have pushed back against the negativity, highlighting her youth and the fact that she was still a student with a budding career. "She was only 24, trying to make something of herself. Why drag a murdered girl over her family's house? Have some shame," one defender posted in response. Human rights advocates and social media experts have weighed in, calling the online dragging a reflection of deeper societal issues, including cyberbullying, class shaming, and the pressures faced by young influencers in East Africa.
Diana's family has remained largely silent amid the controversy, focusing instead on seeking justice for her death. A family spokesperson told local media that they are devastated by the loss and appalled by the insensitivity online. "Diana was a bright light, full of dreams. This added pain is unnecessary," the statement read.
As the investigation continues, authorities are urging the public to come forward with any information that could lead to the perpetrators. In the meantime, the incident serves as a stark reminder of the dangers influencers face and the toxic side of social media fame.
