New figures from the 2025 creator economy have revealed a major shift in global digital content spending, with the United States maintaining a commanding lead in fan expenditure on subscription-based platforms.
According to an analysis titled “OnlyFans Wrapped 2025” by OnlyGuider, the United States alone recorded an estimated $2.63 billion in fan spending this year, far ahead of every other country. The data highlights the growing financial power of the creator economy and the widening gap between the US and the rest of the world.
The United Kingdom follows at a distant second with $531 million, while Canada and Italy are jointly ranked third, each recording $355 million in estimated spending. Italy’s appearance among the top five has drawn attention, outperforming several larger economies and signaling a notable rise in creator-driven digital consumption within Southern Europe.
Mexico rounds out the top five with $291 million, ahead of Germany, France, and Australia, which are tied with $237 million each.
Top 20 Countries by Estimated OnlyFans Fan Spending in 2025
United States — $2.63 billion
United Kingdom — $531 million
Canada — $355 million
Italy — $355 million
Mexico — $291 million
Germany — $237 million
France — $237 million
Australia — $237 million
Spain — $194 million
Brazil — $194 million
India — $130 million
Thailand — $71 million
Greece — $47 million
Poland — $40–60 million
Netherlands — $40–60 million
Colombia — $30–50 million
Argentina — $30–50 million
Philippines — $20–40 million
South Africa — $20–40 million
Japan — $20–40 million
Industry analysts say the figures underscore the rapid globalization of the creator economy, with emerging and non-traditional markets steadily increasing their share of digital content spending. As platforms continue to expand and local creators gain international audiences, further shifts in the rankings are expected in the coming years.
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