Have you noticed that the moment someone “blows” in life, Facebook is the first app they abandon? Not delete—just abandon. Physically, spiritually, emotionally. Their page immediately becomes a digital graveyard.
Meanwhile, the same people are very active elsewhere:
— On Twitter, typing long think pieces.
— On Instagram, posting aesthetic lifestyle content.
— On TikTok, going viral every other weekend.
But Facebook? Forgotten. Dust everywhere.
What makes this even funnier is that Facebook has over 3 billion users—more than Instagram and Twitter combined. If we’re talking sheer reach, Facebook should be the hot spot for anyone chasing fame, influence or public visibility. But those who have already “made it” seem to know something the rest are only now figuring out: Facebook is not the place to be when you’ve entered your ‘I don blow’ era.
The Real Issue Is Not Toxicity — It’s Perception
Instagram, Twitter and TikTok are not saints. They can be just as toxic, if not worse.
But Facebook carries a unique social vibe—one that clashes with the celebrity image people try to build.
Facebook is the home of regular people:
Your overbearing aunty…
Your former secondary school classmate who remembers your embarrassing moments…
Your neighbor who posts “Good morning and stay blessed” every day at 6am…
Nothing is wrong with these people, of course.
But if you’re trying to shape a “celebrity aura,” Facebook feels too accessible. Too familiar. Too ordinary.
Instagram, Twitter, TikTok vs Facebook: The Image Battle
Each platform carries its own prestige:
- Instagram is aspirational — a curated life you want people to envy.
- Twitter is intellectual — or at least people like to think so.
- TikTok is youthful — where trends live and breathe.
But Facebook?
Facebook is where your mother publicly comments:
“Tobi, it’s not everything you post on Facebook.”
And your uncle asks:
“Deborah, when are you getting married?”
Instant vibe killer.
Celebrities want mystery, distance, admiration from afar — not reminders of the days they borrowed transport money.
And Facebook collapses that distance instantly.
Facebook Is Too Close to Your Past
It’s the platform where:
- Your 2009 cringe photos still live
- People who knew you during your awkward era can tag you
- Old friends speak with too much familiarity
- Family members embarrass you publicly
No amount of new fame can survive that environment.
There’s Also a Class Perception
Facebook has slowly become associated with an older or “less trendy” demographic.
So if you’re young, successful and trying to brand yourself as elite or ahead of the curve, staying active on Facebook feels like shopping at the same market you used when you were broke. The market may still be fine, but the association ruins your “new level” image.
And Let’s Be Honest… Facebook’s Interface Isn’t Helping
Instagram lets you build a gorgeous, cinematic feed.
Twitter lets you craft a sharp persona.
TikTok lets you blow overnight.
Facebook meanwhile…
Looks clunky, feels outdated, its algorithm is unpredictable, and its aesthetic appeal is basically zero.
Sometimes, even with 1 billion “followers,” you’ll post something and get 50 reactions, simply because you commented that someone’s fart was smelly last week.
The algorithm will just shadow-ban you for sport.
Lmao 🤣
Can Facebook Recover?
Maybe on a technical level.
But culturally?
Once a platform becomes associated with a particular age group or class, reversing that stigma is almost impossible.
And that’s the reality Facebook is facing today.
Written by Olubukola Ozone
No comments:
Post a Comment